Enter your cost and sell price to see margin%, markup% and profit.

Profit£0.00
Margin %0%
Markup %0%

Enter cost price and your target margin% (profit as a % of sell price) to get the sell price.

Sell price£0.00
Profit£0.00
Equivalent markup %0%

Enter cost price and your target markup% (profit as a % of cost) to get the sell price.

Sell price£0.00
Profit£0.00
Equivalent margin %0%

About this calculator

Margin and markup both measure profit but from different bases. Margin is profit as a percentage of the sell price (Profit ÷ Sell Price × 100); markup is profit as a percentage of the cost price (Profit ÷ Cost Price × 100).

For a £10 profit on a £50 cost with a £60 sell price, that's a 16.7% margin but a 20% markup — the two numbers are always different, which is why it's worth calculating both.

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