Cost price, margin% and markup% — solve for whichever one you don't have.
Enter your cost and sell price to see margin%, markup% and profit.
Enter cost price and your target margin% (profit as a % of sell price) to get the sell price.
Enter cost price and your target markup% (profit as a % of cost) to get the sell price.
About this calculator
Margin and markup both measure profit but from different bases. Margin is profit as a percentage of the sell price (Profit ÷ Sell Price × 100); markup is profit as a percentage of the cost price (Profit ÷ Cost Price × 100).
For a £10 profit on a £50 cost with a £60 sell price, that's a 16.7% margin but a 20% markup — the two numbers are always different, which is why it's worth calculating both.
Frequently asked questions
What is the difference between margin and markup?
Both measure the same profit against different bases. Margin is profit as a percentage of the sell price; markup is profit as a percentage of the cost price. The same sale always shows a lower margin than markup.
What markup do I need for a 50% margin?
100%. To hit a 50% margin you double the cost — a 20 cost sells for 40, which is 100% markup but 50% margin. In general, markup equals margin divided by (100 minus margin).